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Small City Marketing has had a profound impact on the digital reach and awareness of various B2B organisations, always working with Directors and Founders through a collaborative partnership approach. But don’t just take our word for it, hear it directly from our clientele of business leaders like yourself.

Sustainability

Charlie Campbell, Founder of Healthy Spaces

Problem

Charlie needed some support with getting his new service to market and had very little background in or knowledge of digital marketing or the creative industries.

He was unsure of what tactics he should be considering (or what tactics even exist!) and needed a plan of action that detailed a roadmap to launch.

Solution

Small City marketing put together a full-scale content strategy that provided detail on ideal audiences, positioning in the market and messaging, customer user journeys, and key media channels to target his messaging most effectively.

We combined all of this research and our findings into a report that included creative recommendations consisting of mockups and templates to double-up as his go-to-market toolkit.

Result

Our strategy provided them with a detailed plan of action on how to launch their business which they’re currently in the process of implementing themselves.

Recruitment

Stuart Ryder, Director and Co-Founder of Infinitek

Problem

Infinitek were operating in new geographical markets and they weren’t seeing results from their marketing efforts in these new markets. They wanted to understand the behaviours of audiences in other countries and how these differed from the markets they were used to operating in.

Solution

Small City Marketing initially conducted a full-scale digital marketing strategy involving our team going into Infinitek’s offices to speak with both junior and senior staff members performing in different roles.

We firstly assessed their internal operations and where gaps in perceptions of the company existed, before digging into how this compared with the messages they were communicating through their marketing.

We then analysed each geographic area city-by-city to understand who their audiences in these areas were, and how they communicated themselves.

Following this process, Infinitek hired Small City Marketing to implement the recommendations we proposed across a 6-month timeline with the main aim to increase awareness and interaction amongst the new target audience.

"Small City Marketing has been pivotal in helping Infinitek scale and expand our offerings within the international market.
Through their full-scale marketing strategy, we have been able to close the gaps that used to exist in our marketing, and explore further options which are relevant for us to stay competitive and successful.

Their team is very easy to work with, and we were extremely impressed with how they came to our office for a day to speak to our staff and learn more about the current state of our business as a whole, not just our marketing, which ultimately informed their final strategy. We're excited to continue working with them and would highly recommend to anyone who is looking for more of a long-term strategy with their marketing."

Freddie Stroud, Director of The People Of

Problem

The People Of had little strategic approach to their social media management. Their content was scattered, untargeted, and failed to resonate with their audience.

Solution

After auditing their LinkedIn, Small City realigned their organic social strategy to target ideal candidates and clients.

Tapping into influencers’ power, strategic guest posts with key industry figures brought fresh eyes to The People Of's page.

Content that highlighted their company’s values and thought-leader topics allowed them to heighten their brand reputation.

“Tahlia and Jordan have been instrumental in shaping and executing our social media strategy over the past six months, achieving remarkable success in elevating our online presence and fostering engagement. Their collaborative efforts have significantly boosted our impressions, reflecting a strategic and effective approach to content creation.”

Software

Adrian Kruger, Co-Founder of PrimePRO

Problem

Desiring to reach their next level of growth, PrimePRO needed a plan of action for its digital marketing to reach their target audience and gain a reputable brand image.

Solution

Small City took PrimePRO's digital presence to the next level with a targeted strategy.

We crafted compelling webinar content for their niche temporary recruitment agency market, helping to establish them as a thought-leader.

Engaging social media posts kept PrimePRO at the forefront of their audience's mind, and a strategic email marketing and Google PPC Ads campaign skyrocketed click-through rates, driving significant traffic to their website.

LinkedIn Ads management ensured maximum brand exposure amongst their ideal audience.

Expert blog writing informed their audience and boosted PrimePRO's search engine ranking, attracting qualified leads organically.

The result means that PrimePRO is experiencing steady growth with a multi-channel digital marketing strategy.

“Jordan and Tahlia are brilliant, creative, professional digital marketeers who are helping our software business grow with brand awareness through social media channels, blogs and email marketing. They very quickly learned about our complex solution and understood how to engage with our niche, vertical market extremely effectively. I can't recommend them more highly!”

Technology

Hemant Patel, Director and Founder of Anumana

Problem

Anumana’s key problem was focused around their messaging.

The brand felt as though they were unable to communicate clearly their value proposition to prospects and stakeholders.

They needed support around the articulation of their product.

Solution

Small City Marketing partnered with Anumana to provide them with a comms strategy with a focus toward brand repositioning.

We worked to analyse the market, their competitors and conducted primary research which highlighted key gaps in their messaging.

After completing this holistic deep dive, Small City made tailored recommendations in line with current market conditions and brand strategy.

Result

Our strategy provided them with an understanding and an awareness of where the gaps existed and the perception of the company at the time.

“I engaged Jordan and Tahlia to conduct some market research to help inform a brand repositioning strategy. They were a pleasure to work with, providing fantastic insight into the company, our competitors, the market and ultimately great recommendations for changing up the articulation of our product. I would highly recommend them to anyone looking to seek marketing support”

Creative

Anshul Kapoor, Co-Founder of Image Foundry

Problem

Image Foundry had little online presence and were struggling to keep up with their posting schedule, due to the lack of time and expertise they were experiencing.

Solution

After chatting with their Co-Founder about their challenges and what they were looking for, Small City conducted a content audit and identified opportunities to optimise content.

Image Foundry provided us with a bank of images and dynamic videos to use for content and it was Small City Marketing’s job to ensure that hashtag research, copywriting, and back-end optimisation of all content kept the social media up to date and targeted so that it represented their brand.

“We've worked with Jordan and Tahlia at Small City Marketing for several months now and have had a great experience. They are responsive and dedicated, taking the time to understand our business. Nothing is too much to ask; they handle every request with professionalism and a smile on their face. It's a pleasure working with them and I have already recommended them to one of our clients!”

Charlie Campbell, Founder of Healthy Spaces

Problem

Solution

Result

Stuart Ryder, Director and Co-Founder of Infinitek

Problem

Solution

Freddie Stroud, Director of The People Of

Problem

Solution

Adrian Kruger, Co-Founder of PrimePRO

Problem

Solution

Hemant Patel, Director and Founder of Anumana

Problem

Solution

Result

Anshul Kapoor, Co-Founder of Image Foundry

Problem

Solution

the City that Never slEeps